Researching brand reputation and consumer trust

Understand how consumers view your brand to build trust and authority

Digital assets for the UserTesting guide “Enhance brand reputation for long-term success”

Guide

How to improve your brand's reputation

Strengthen brand perception, refine messaging, and maintain consistency across every touchpoint in a rapidly evolving market.

Digital assets for the UserTesting guide “Enhance brand reputation for long-term success”

Evolve your customer-centric brand strategy

  • Blog

    Does it resonate? How marketers can test experiences

    The speed of marketing in the digital age is a double-edged sword. We create...
  • Teaser images for the Template page

    Template

    Brand attributes

    Brand attributes

    Gather impressions from current customers and users already familiar with your brand

  • Blog

    The impact of UX on brand perception

    Let’s play a little word association game. I’m going to share the names of...
  • Photo of a football player catching a touchdown pass

    Blog

    From kickoff to conversion: what makes Big Game ads unforgettable

    The Big Game is more than just football—it’s the ultimate stage for brands to...
  • Two women in an office reviewing a document

    Blog

    What is customer journey mapping?

    ​Customer journey mapping serves as a critical exercise for teams dedicated to improving how...
  • Teaser images for the Template page

    Template

    Multichannel journey

    Understand how customers engage with your brand or products across multiple touchpoints

  • Group of people sitting in a small circle talking

    Blog

    What is voice of customer (VOC)?

    ​The well-known slogan, “the customer is always right,” has echoed through organizations since the...
  • People laughing while sitting at a table with coffee

    Blog

    How to create customer personas

    How well do you know your customers? If you’re like most of us, probably...
  • Teaser images for the Template page

    Template

    Diverse and inclusive perspectives

    Learn how experiences differ across groups to better serve all users

  • teaser image Improving NPS 
through user insights: A quick-start guide

    Guide

    Improving NPS through user insights: a quick-start guide

    For UX researchers, UX leaders, Product leaders, and emerging roles like UX Research Operations...
  • Photo to two professionals sitting in front of a laptop while having a discussion

    Blog

    4 ways to test your brand

    Even if your brand messaging is clear and consistent, that doesn't mean your audience...
  • Cartoon character watching television with multiple pop ups

    Report

    The loyalty premium: how brand loyalty and consumer trust drive customer retention

    What keeps customers coming back in 2025? According to UserTesting’s latest global research study...
  • Blog

    The impact of UX on brand perception

    Let’s play a little word association game. I’m going to share the names of...

How UserTesting customers build brand equity

  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

    Customer story

    Burberry

    Watch how Burberry improved their app experience and their development of personalized content
  • Customer story

    Everypaw by Cardif Pinnacle

    Read how Everypaw pet insurance used human insight to refine a TV campaign that increased their market share
  • Customer story

    NRG Energy

    See how NRG Home and Reliant used human insight to refine their company mascot and revise ad campaigns before publishing them
  • Teaser Images for Customer Stories. These teaser images are used for the Customer Story cards on the Customer Stories Listing page.

    Customer story

    Athletic Greens

    Check out how the makers of AG1, the all-in-one health drink, blend a marketing message that customers love

Test your brand reputation

Discover strategies to ensure your brand resonates and evolves with customers' changing needs and preferences.