Researching brand reputation and consumer trust

Understand how consumers view your brand to build trust and authority

Digital assets for the UserTesting guide “Enhance brand reputation for long-term success”

Guide

How to improve your brand's reputation

Strengthen brand perception, refine messaging, and maintain consistency across every touchpoint in a rapidly evolving market.

Digital assets for the UserTesting guide “Enhance brand reputation for long-term success”

Evolve your customer-centric brand strategy

  • Blog

    Does it resonate? How marketers can test experiences

    The speed of marketing in the digital age is a double-edged sword. We create...
  • Teaser images for the Template page

    Template

    Brand attributes

    Brand attributes

    Gather impressions from current customers and users already familiar with your brand

  • Blog

    The impact of UX on brand perception

    Let’s play a little word association game. I’m going to share the names of...
  • Photo of a football player catching a touchdown pass

    Blog

    From kickoff to conversion: what makes Big Game ads unforgettable

    The Big Game is more than just football—it’s the ultimate stage for brands to...
  • Two women in an office reviewing a document

    Blog

    What is customer journey mapping?

    ​Customer journey mapping serves as a critical exercise for teams dedicated to improving how...
  • Teaser images for the Template page

    Template

    Multichannel journey

    Understand how customers engage with your brand or products across multiple touchpoints

  • Group of people sitting in a small circle talking

    Blog

    What is voice of customer (VOC)?

    ​The well-known slogan, “the customer is always right,” has echoed through organizations since the...
  • People laughing while sitting at a table with coffee

    Blog

    How to create customer personas

    How well do you know your customers? If you’re like most of us, probably...
  • Teaser images for the Template page

    Template

    Diverse and inclusive perspectives

    Learn how experiences differ across groups to better serve all users

  • teaser image Improving NPS 
through user insights: A quick-start guide

    Guide

    Improving NPS through user insights: a quick-start guide

    For UX researchers, UX leaders, Product leaders, and emerging roles like UX Research Operations...
  • Photo to two professionals sitting in front of a laptop while having a discussion

    Blog

    4 ways to test your brand

    Even if your brand messaging is clear and consistent, that doesn't mean your audience...
  • Cartoon character watching television with multiple pop ups

    Report

    The loyalty premium: how brand loyalty and consumer trust drive customer retention

    What keeps customers coming back in 2025? According to UserTesting’s latest global research study...
  • Blog

    The impact of UX on brand perception

    Let’s play a little word association game. I’m going to share the names of...

How UserTesting customers build brand equity

  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

    Customer story

    Burberry + UserTesting

    Watch how Burberry improved their app experience and their development of personalized content
  • Customer story

    Everypaw by Cardif Pinnacle + UserTesting

    Read how Everypaw pet insurance used human insight to refine a TV campaign that increased their market share
  • Customer story

    NRG Energy + UserTesting

    See how NRG Home and Reliant used human insight to refine their company mascot and revise ad campaigns before publishing them
  • Teaser Images for Customer Stories. These teaser images are used for the Customer Story cards on the Customer Stories Listing page.

    Customer story

    Athletic Greens + UserTesting

    Check out how the makers of AG1, the all-in-one health drink, blend a marketing message that customers love

Test your brand reputation

Discover strategies to ensure your brand resonates and evolves with customers' changing needs and preferences.