BRAND RESEARCH
Build a brand your customers remember
Understand how your brand is truly perceived by real people—so you can build stronger connections, drive loyalty, and confidently differentiate.
How to use brand research to build a stronger brand
Go beyond surface-level metrics to capture the thoughts, feelings, and associations your audience connects with your brand. Whether you're launching a new brand, entering a new market, or refreshing your positioning, UserTesting uncovers the “why” behind brand perceptions—fast.
Emotional insight
Uncover emotional responses and true brand perceptions fast
Message validation
Validate messaging and positioning with real audience feedback
Competitive benchmarking
Benchmark brand performance against key competitors easily
Team alignment
Align teams with customer-backed insights and video clips
GUIDE
Enhance brand reputation for long-term success
This guide provides a proven playbook for strengthening your brand’s reputation. Learn how leading companies refine messaging, validate storytelling, and ensure their brand stays authentic, consistent, and culturally relevant across every touchpoint.
Hear more from our customers
Everypaw Pet Insurance
Optimized TV ad messaging and creative direction, resulting in an 85% increase in engagement and a sharper, more trustworthy brand presence.
NRG Energy
“UserTesting helped us refine our brand strategy and increase ad performance by 19%.”
Athletic Greens
“With UserTesting, we clarified our messaging and increased checkout conversion by 5%.”
Why do brand research with UserTesting?
UserTesting stands out in brand research by delivering fast, human insight at scale—connecting teams with their ideal audience through a global, opt-in contributor network. Unlike traditional methods, it captures the “why” behind brand perceptions using video feedback, emotional cues, and open-ended responses. With AI-powered analysis, reusable test templates, and easily shareable highlight reels, UserTesting helps teams validate messaging, benchmark competitors, and align stakeholders with real customer voice.
Define your goals
Set clear objectives—whether you're evaluating perception, testing taglines, or refining positioning
Target the right audience
Reach loyal customers, new prospects, or market-neutral participants—all with advanced targeting
Capture rich, human insight
Watch and listen as people describe your brand in their own words with video responses and open-ended reactions
Analyze trends with AI
Spot patterns, emotions, and brand associations using built-in sentiment analysis and keyword mapping
Benchmark over time
Run recurring tests to track shifts in perception and compare against competitors
Share insights easily
Create highlight reels, generate AI summaries, and bring the voice of the customer into every brand conversation
