
Financial services
Everypaw by Cardif Pinnacle + UserTesting
Read how Everypaw pet insurance used human insight to refine a TV campaign that increased their market share

UserTesting helps us quickly settle internal debates between executives by showing us the clear preferences of customers.
Diane Leung
Conversion Rate Optimisation Manager, Everypaw Pet Insurance
Everypaw accounts for approximately 5% of the pet insurance market in the UK. To grow the organization’s market share, the marketing team planned for a TV ad campaign to compete with competitors who run ads during popular TV shows.
If successful, this campaign would help the organization unlock budget capacity for future years. The company’s executives and marketing leaders agreed that the ad needed to make ...