Consumer products

My Pup Powered by Purina + UserTesting

How Purina uses human insight from UserTesting to make their My Pup app a treat for dog owners
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Industry: Consumer products
Company Size: Medium
Role: Marketer
Customer Type: B2C

About My Pup Powered by Purina

Purina is an American subsidiary of Nestlé, based in St. Louis, Missouri. The company produces and markets pet food, treats, and cat litter.

My Pup Powered by Purina achieved

365%

Increase in app engagement after revising navigation

48%

Rise in active users of the app

4X

Engagement with the app’s content library

Challenge

For six months after launching the My Pup app, Purina conducted unmoderated interviews with UserTesting to validate their design decisions and learn about potential enhancements. They then applied the insights from UserTesting to create a roadmap for adding new features and making updates to the app. So how did they do it? 

According to Karen Marchi, Product Owner, “Using screener questions for UserTesting panelists, we were able to find our target users, and see how easy or difficult it was for them to navigate the new app design. Then we compared design options based on ease of use, the attractiveness of these designs to the users, and the options the users said they prefer.”

Contributors were clear regarding the type of experience that would be meaningful to them and the changes they desired.

Solution

Per Leslie Bogosian, Lead UX/UI Designer, “The My Pup team completely renovated our app based on the UserTesting responses, and simplified content for our users to digest. This heightened engagement!” 

After Purina made their adjustments, users loved the app’s weekly tips, easy-to-read content, checklists to track progress, the fun voice and tone of the app, the colorful new design scheme, and its simpler navigation. That user satisfaction isn’t just evident from user commentary, but in the corresponding statistics. After the navigation improved, engagement rose by 365% across all key areas of the app. Returning users increased their usage by 28% and active users rose by 48%! 

Looking forward, Purina plans to continue optimizing the My Pup App. With the help of UserTesting, My Pup will continue to grow in popularity with dog owners everywhere. 

Outcome

Leslie Bogosian, Lead UX/UI Designer, added, “The My Pup team completely renovated our app based on the UserTesting responses, and simplified content for our users to digest. This heightened engagement!”

After the Purina team made their adjustments, users loved the app’s weekly tips, easy-to-read content, checklists to track progress, the fun voice and tone of the app, the colorful new design scheme, and its simpler navigation. That user satisfaction isn’t just evident from user commentary but in the corresponding statistics. After the navigation improved, engagement rose by 365% across all key areas of the app. Returning users increased their usage by 28% and active users rose by 48%.

Purina plans to continue optimizing the My Pup App. With the help of UserTesting, My Pup will continue to grow in popularity with dog owners everywhere.

"It’s quick and easy to set up tests with UserTesting - and, with the help of the Contributor Network, the results come back to us quickly. Those insights help us make the app better."

Karen Marchi
Product Owner, Purina

"The My Pup team completely renovated our app based on the UserTesting responses, and simplified content for our users to digest. This heightened engagement!"

Leslie Bogosian
Lead UX/UI Designer, Purina
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