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The complete guide to user testing websites, apps, and prototypes | Cover

Guide

The complete guide to user testing websites, apps, and prototypes

Understanding your customers is the key to any successful business, to ensure that you...
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The #InsightsUnlocked podcast delivers candid conversations with the people behind some of the most successful digital products and experiences in the world.

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Website evaluation

Assess critical website characteristics such as appearance, ease of use, and trust.

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Discover needs and frustrations

Identify opportunities to improve customer experiences or activities.

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Prototype evaluation

Observe people using a pre-production experience.

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