Use Cases and Deployment Scope:

We use UserTesting to validate product ideas, test our product's usability and iterate on product designs. UserTesting helps us see the usability issues of our product that are otherwise hard to see. We may be biased against our own product, or because we are too familiar it prevents us from seeing these issues. UserTesting also helps us minimize the time spent on usability tests as it enables us to do unmoderated tests with the demographic of our choice.

Likelihood to Recommend:

UserTesting is ideal for big companies that work in an agile setting. If you are working in a fast paces environment and need to get some insights fast, UserTesting helps a lot. If you are creative, and know how to ask questions, you would be surprised how fast UserTesting starts to show its value. We are a small team and we try to minimize our work load as much as we can by optimizing our research operations, so making unmoderated tests are very important to us. If you are a small company with limited resources though, it might be expensive. Then, buying multiple tools that cover different areas might actually become more affordable.