What do you like best about the product?
I love that we have the ability to learn and test new ideas instantly. We've used User Testing from ideas for new messaging all the way up to fully interactive prototypes. It drives our marketing and product strategy, and allows us to validate new ideas and features quickly, and with real people. The highlight reel feature allows me to condense insights from real customers and present them to leadership to get buy-in and sign off. It has truly made us a more customer-centric company. I love that we can bring our own testers, or rely on the User Testing panel when we don't have the time our resources to source our own participants for studies.
Since signing up with User Testing, we have increased our volume of qualitative testing ten fold. All of my team mates love the ability to watch recordings and collaborate -- we always learn so much from each test.
I also really appreciate that UserTesting is constantly releasing new features and improving the product. They also have a great support team and online tutorials section so you are constantly learning new methods for testing and staying up to date on best practices.
As a UX practitioner, User Testing is the most important tool to the work I'm doing. It is worth every penny and has enabled our company to boldly release new features with confidence.
What do you dislike about the product?
User Testing is expensive, but worth every penny. To be fair, it would cost so much more (in dollars and time) to do this ourselves, but this tool is not cheap. I would say it's really only worth it if you are using regularly to make sure you are getting lots of value.
What problems is the product solving and how is that benefiting you?
• Testing messaging, imagery and creative for marketing
• Validating new ideas for produce features
• Testing web + mobile prototypes
• Better understanding customer needs and pain points within our target demographic
• Making our organization more customer-centric
• Gathering insights to share with leadership that assist in strategic decision making
• Quickly testing new ideas to see if they "stick"
• Making sure UX + UI designs are usable, clear and intuitive
