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Energy
NRG Energy + UserTesting
See how NRG Home and Reliant used human insight to refine their company mascot and revise ad campaigns before publishing them
About the company
NRG Energy, Inc. is an American energy company, headquartered in Houston, Texas. NRG serves over 7 million retail customers in 24 US states. An NRG subsidiary, Reliant is one of the largest Texas electricity providers. Reliant serves over 1.5 million Texans.
Industry: Energy
Company Size: Global
Role: Executives, Marketing
Customer Type: B2C or D2C
Headquarters: U.S. & Americas
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Key insights discovered for Reliant’s marketing and advertising programs
Refinement of the Hugo mascot, who customers and the public now associate with Reliant
I'll actually never forget the first time I was able to participate in a customer interview with UserTesting. It really illuminated what customers feel, what their needs are, what their pain points are.
Analyzing human insight helps us understand what's important to our customers and what resonates with them in our advertising and marketing materials.
Testing often and testing early with UserTesting helps us avoid big and costly mistakes.
Our work with UserTesting gives a voice to the consumer so that people can hear directly from them what they are saying about the ad or the product or service. Oftentimes in meetings, people cite video clips from a year or two earlier where they still remember what people said.
How to test creative assets
Discover a proven approach to testing creative content that connects, inspires, and converts—based on real user feedback and proven insights.
