Guides

Expert resources for UX, product, design, marketing, and CX teams to craft better experiences

Featured guides

Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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Guide

The better way to drive software renewals

Executive summary Renewals are the profit engine of subscription software. Because customer acquisition costs...
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The complete guide to user testing websites, apps, and prototypes | Cover

Guide

The complete guide to user testing websites, apps, and prototypes

Understanding your customers is the key to any successful business, to ensure that you...
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Featured guides

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Guide

Research as Organizational Intelligence : A playbook for research leaders in the AI era

This UserTesting playbook was written in collaboration with Aarron Walter and Eli Woolery, hosts...
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Guide

How to improve the ROI of your AI stack with real customer context

You’ve got every AI tool in the market, but are they delivering the value...
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Guide

Human insight for the AI-driven product development process

Executive Summary “What is AI doing to the product development life cycle?” One of...
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Discover how leading banks are improving CSAT by moving beyond dashboards to customer-led insights. Learn why satisfaction drops, how to diagnose friction, and the proven steps top banks use to boost clarity, trust, and loyalty.

Guide

The CSAT playbook for modern banks

Why leading banks are shifting from dashboards to deeper insight, and how you can...
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TEASER-FORM-The-better-way-to-drive-renewals-512x270

Guide

The better way to drive software renewals

Executive summary Renewals are the profit engine of subscription software. Because customer acquisition costs...
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Guide

Product management playbook: turning customer insight into measurable revenue improvement

Product managers today aren’t just expected to build—they’re expected to deliver business outcomes. But...
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Digital assets for guide Driving product revenue with customer-validated messaging:

Guide

Driving product revenue with customer-validated messaging (a playbook for product marketing managers)

Product marketers are under more pressure than ever to move beyond awareness and prove...
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Guide

How to engage and convert prospects from every customer channel

Learn what drives buyers to your website and gets them to stay beyond the...
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Guide

Designing AI-powered shopping experiences for the next generation of commerce

A practical guide for eCommerce and digital leaders in retail and CPG AI is...
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