Guides

Expert resources for UX, product, design, marketing, and CX teams to craft better experiences

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Design Better UXR report 2026

UX Research Leadership Playbook: Scaling Insight in the Age of AI

Discover how UX research leaders are evolving into strategic partners in the age of AI. Learn to scale insight, influence decisions, and build modern research systems.

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TEASER-FORM-The-better-way-to-drive-renewals-512x270

Guide

The better way to drive software renewals

Executive summary Renewals are the profit engine of subscription software. Because customer acquisition costs...
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The complete guide to user testing websites, apps, and prototypes | Cover

Guide

The complete guide to user testing websites, apps, and prototypes

Understanding your customers is the key to any successful business, to ensure that you...
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Featured guides

Images for Guide "A Product Executive’s Guide to Human Insight"

Guide

The product executive’s guide to user feedback

Most product leaders assume they must choose between fast shipping products and optimizing customer...
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Calculating and communicating the ROI of product design guide assets

Guide

Calculating and communicating the ROI of product design

In an era of shrinking budgets and accelerating product demands, product designers are being...
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Deconstructing the rise of fintechs

Guide

Deconstructing the rise of fintechs

T rendy. Innovative. Exciting. Those aren’t the words usually used to describe traditional financial...
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Getting Started With User Feedback Teaser Cover

Guide

Getting started with user feedback

User feedback allows you to understand user expectations and impressions throughout the design process—whatever...
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Using Human Insight To Engage Buyers Throughout Their Journey | Cover

Guide

Using human insight to engage buyers throughout their journey

Today's buyers are more empowered than ever with many digital tools at their fingertips...
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Scaling customer empathy for UK businesses cover

Guide

Scaling customer empathy for UK businesses

Welcome to the age of the customer. Gone are the days of customer research...
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Proving the ROI of UX research

Guide

Proving the ROI of customer understanding

Most teams do not struggle to believe that user insight matters. They struggle to...
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Keeping score: The value of experience benchmarking for executives

Guide

Keeping score: the value of experience benchmarking for executives

Customer experience metrics can uncover valuable insights that help your teams create better products...
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The Complete Guide To User Interviews Teaser Cover

Guide

The complete guide to user interviews

Whether you’re designing a new flow in your product experience or reimagining your website...
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