USERTESTING ACQUIRES MARKET RESEARCH COMPANY USERMUSE
UserTesting now provides the world’s largest selection of panel demographics and access to custom audiences for B2C and B2B companies
SAN FRANCISCO, Calif – January 24, 2019 – UserTesting, the leading on-demand Human Insight Platform, today announced it has entered an agreement to acquire UserMuse, a market research service designed for businesses that target corporate customers and institutions. The acquisition creates the largest and highest quality global testing panels for Business-to-Business (B2B) and Business-to-Consumer (B2C) companies and further strengthens UserTesting’s position in customer experience management.
Creating a strong customer experience is a competitive business requirement. Leading brands continue to raise the bar on expectations, making winning and retaining customers more challenging for the companies that don’t have a good pulse on customer empathy and user experience. With this acquisition, UserTesting customers now have more options to engage with their key audiences, from consumers and industry experts to custom panels, all through a single Human Insight Platform.
“In today’s digital economy there is a correlation between the experience customers have with a brand and the company’s financial performance – it is paramount for companies to put themselves in the shoes of their customers to empathize and understand what delights and challenges them,” said Andy MacMillan, CEO of UserTesting. “This acquisition allows us to help more companies connect with more people across specialties, expertise and background to ensure they get the most valuable feedback to build products and services that customers want and love.”
“We started UserMuse to connect people with businesses that recognized the value of their thoughts and perspectives,” said Christian Bonilla, CEO of UserMuse. “We are excited to join forces with UserTesting who shares that vision and can extend the reach of our panel of B2B industry experts to more companies looking to deliver unified product, brand and customer experiences.”
To create great customer experiences that meet today’s ever increasing expectations, brands must incorporate human insights into all stages of the product and experience lifecycle. This can be addressed by adopting UserTesting to implement a continuous customer feedback loop that streamlines how an organization can learn, understand and share user sentiment and preference.
The acquisition of UserMuse further underscores UserTesting’s commitment to helping companies of all sizes and across all industry verticals empathize with their customers to deliver more meaningful experiences.
UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based Customer Experience Narratives (CXNs)™, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting eliminates the guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,100 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, Calif. To learn more, visit www.usertesting.com.