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Product manager interview questions

Product managers play an integral role in the success of companies, large and small...

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Qualitative vs. quantitative research: what's the difference?

While the topic of qualitative vs. quantitative research sounds intimidating, they’re easy concepts to...

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Using rating scale questions in your UX research

In a previous post, Streamline your UX research with customer experience analytics , we...

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Empowering more teams with customer perspectives: January 2022 product release

“New year, new me” may seem like a proverbial cliche as the calendar turns...

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The benefits of using consumer insights: a simple strategy for CX success

As the digital world continues to evolve, so does the consumer. As new social...

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How UserZoom helped you do better UX research in 2021

While 2021 was another year of uncertainty for the world, two things were certain...

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Six UX research trends from 2021 and how they’ll impact 2022

Based on our interactions with hundreds of UX teams in 2021, below are the...

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5 user-centered design principles from innovative tech companies

Does your design team have a specific set of beliefs that serve as guiding...

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What is product management?

The phrase product management is often met with a wide range of definitions—even from...