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Featured articles

  • 7 Gestalt principles of visual perception: cognitive psychology for UX

    The human brain is wired to see structure, logic, and patterns. It helps us make sense of the world. In the 1920s a group of German psychologists developed theories around how people...

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  • Qualitative research examples

    Qualitative research is a powerful tool that helps you unlock insights into the user experience—quintessential to building effective products and services. It provides a deeper understanding of complex behaviors, needs, and motivations...

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  • 31 prototype testing questions every designer should ask

    You already know that fast human insight is key to building a great customer experience. Whether you’re creating a website, mobile app, landing page, or other product, testing can happen at any...

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All articles

What is patient experience?

While it’s not hard to imagine what patient experience means, keeping the focus on...

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What is digital transformation and why it matters

In 2011, Capgemini and MIT defined digital transformation as the use of technology to...

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What is customer journey mapping?

​ Customer journey mapping serves as a critical exercise for teams dedicated to improving...

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Person waving hello to someone on a zoom call

Unmoderated focus groups

​ Have you ever wondered what customers say about your brand behind closed doors...

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What are customer exposure hours?

What are customer exposure hours?

​Customer exposure hours are the number of hours a team spends observing customers interacting...

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Voice of customer: Why it's important to listen

​ The well-known slogan, “the customer is always right,” has echoed through organizations since...

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UX testing methods

What are the different types of usability testing methods? You know when to do...

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UX testing examples

Consider UX Testing with these examples One of the best ways to get a...

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UX research tools

The product design process The most popular framework or process for product design is...

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