About the author

Michael Mace UserTesting author

Michael Mace

Michael Mace is the VP of Market Strategy at UserTesting and a veteran of over 25 years in the tech industry. He's held marketing and strategy roles at Apple and Palm, co-founded two startups, and has consulted for many tech industry companies.

All works by Michael Mace

How AI, declining trust, and performance pressure will reshape marketing in 2026—and what brands must do to stand out and drive real impact.

Blog

AI, trust, and impact: what will shape marketing in 2026

Marketing is entering a new phase. AI is reshaping how work gets done—from how...
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young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

Blog

AI-assisted shopping: The new customer journey is emerging

Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
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friends-watching-tv-at-night

Blog

Commercials for AI: more reality, less posturing

AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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Professional using generative AI at work

Blog

5 practical things businesses should do about AI right now

Almost all company leaders say they expect AI to transform their businesses, but many...
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Photo of two women discussing agile product development

Blog

Fast feedback beats failing fast

In Agile product development, “fail fast” means you release products as quickly and often...
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Photo of 3 people reviewing a marketing plan at a conference table

Blog

How to drive more effective marketing with fast human insight

Most marketing deliverables are sent “in the blind” without any testing to verify that...
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Blog

Does it resonate? How marketers can test experiences

The speed of marketing in the digital age is a double-edged sword. We create...
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Photo of four business professionals meeting at a conference table

Blog

Design for emotion, not usability: how generative AI changes the rules of successful software

Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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Photo of a man reviewing A/B testing results

Blog

How to use human insight to supercharge your A/B tests

A/B testing is a powerful way to improve online experiences, but often it can...
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