UserTesting Blog

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  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
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    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

Smiling man sitting in front of a camera on a tripod

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4 ways video improves the customer experience

Over the last few years, video has proven to be a successful tool to...

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Connect with your own audiences through UserTesting’s Custom Network

Custom Network enables companies to onboard and connect with panels of their own users...

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Suggested Sentiment: increasing speed to insight with the power of machine learning

At UserTesting, increasing speed to insight is a priority. Most tests (upwards of 80%)...

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Jira integration: on-demand human insights where product decisions are made

Customer feedback is often the cornerstone of building great products and experiences. After all...
Photo of a crowd in COVID masks protesting

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4 test templates for building empathy on issues of racial equality

Across the globe, organizations large and small are moving quickly to stand together with...

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COVID-19 and changes in behavior: why you must relearn your customers

Although the world is always in a state of change, you'd be forgiven if...

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3 big ideas on modern-day innovation

Over the course of five days, some of the world’s biggest brands took to...
Photo of a woman sitting on the floor of a well lit room holding her credit card while looking at her laptop

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How customer feedback transforms abandoned shopping carts to purchases

There’s one major difference between in-store shopping and ecommerce that really transforms the experience—human...

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Customer empathy: the new metric for success

If you take a moment to think about all the companies and brands you...