UserTesting Blog

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  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

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    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

    Blog

    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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Five ways to make your research data watertight

Here’s the scenario: you’re about to head into the boardroom to present your UX...
Person waving hello to someone on a zoom call

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Five UX tests marketers need to try right now

UX testing may not be the first thing that comes to mind when you...

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Gaming the system: 5 things UX designers can learn from video games

Video games are just a silly toy for kids, right? I mean, ecommerce is...
Person on a phone call looking at his laptop

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How to avoid 'leading questions' in UX tests

What are leading questions? In social science research, a leading question encourages a person...

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How PayPal increased credibility and confidence with multiple research methods

With 113.2 million active accounts, every UX-related decision has a significant impact. Deborah and...

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Nonprofit Cradles to Crayons saves big with prototype testing

Cradles to Crayons saved money by enlisting the help of UserZoom’s Research Delivery experts...

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How MoneySuperMarket used insights to drive change across an industry

Rapidly reaching insights with a high level of confidence Since 2013, UserZoom has become...

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Leading healthcare IT provider: how they prove the value of UX as part of the PDLC

In a rapidly changing landscape, it’s more important than ever to talk the same...

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International Ecommerce company: reducing customer support calls

How can we deliver quality credible results to stakeholders and decision-makers in our company...