UserTesting Blog

Featured articles

  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
  • Hero image for blog and webinar: Advertising about AI: what resonates and why

    Blog

    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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Mary Meeker’s Internet Trends 2018 and the growing consumer-grade bar for enterprise software

This week Mary Meeker released her brilliant and powerful Internet Trends 2018 report. While...

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What makes gamification a powerful tool in user experience?

In 2016, an estimated 2.6 billion gamers worldwide (according to Unity) generated close to...

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Join UserTesting at Enterprise UX

The countdown is on for Enterprise UX in San Francisco! Enterprise UX is an...

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What is UX prototyping and why should you test early?

The best user experiences don’t happen by luck. UX designers and researchers follow an...

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6 ways to compete in the age of the customer

The age of the customer has arrived, which according to Forrester Analyst Kelly Price...

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UserTesting success story: How Cupid's Charity improves the online fundraising experience

UserTesting recently awarded the nonprofit organization Cupid’s Charity a grant of pro bono studies...

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UserTesting success story: How Autotrader improves the car buying experience

With 14 million qualified buyers visiting their site each month, Autotrader is constantly looking...
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Top 8 tips and tricks for conducting remote omnichannel studies

A single continuous experience that spans multiple channels, whether physical or digital, is considered...
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The things people tell you when you’re not there

Recently, our friends at NerdWallet published a fantastic post on Medium discussing some impactful...