UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

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    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

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    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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What is customer empathy? 9 industry experts weigh in

The Age of the Customer has arrived and embedded itself across every industry. Customer...

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IDEO's human centered design process: How to make things people love

IDEO is one of the world's most innovative and award-winning design firms. They’re like...

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UserTesting success story: how Kiva uses human insights to help alleviate poverty around the world

UserTesting recently awarded Kiva, an international nonprofit, founded in 2005 and based in San...

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6 business benefits of scaling customer research

Today’s post is an excerpt from our eBook, 3 Steps to scaling customer research—and...

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UserTesting success story: B2B software reviews company relies on human insights to power innovation

A leading B2B software reviews company empowers businesses by highlighting the Voice of the...

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UserTesting Community: how we give back to our communities throughout the year

It’s Giving Tuesday, and as we head into the holiday season, it’s a good...
two men pointing at a laptop

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Great UX leaders know their own UX data using scorecards

Over the years, I’ve worked in a lot of UX research settings, observing a...

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How to overcome 3 common objections to conducting remote customer research

Recently, Stephanie Fishel-Brown, a Principal UX Researcher for UserTesting, delivered a talk to students...

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Customer experience metrics: a brief guide on how to measure CX

Forrester’s CX Index found that 72% of companies say improving customer experience is a...