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Know your audience for a better ROI

Know your audience. If it sounds deceptively simple, that’s because it is. In grade...

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Freemium to premium: how to enhance your app subscription model

Over the last decade, mobile app development has become an increasingly profitable business. In...

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Three CX lessons from the C-Suite

Customer experience (CX) is fast becoming the differentiator for success and startups that are...

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How to win friends and influence people with user-centered copywriting

Whether you’re writing marketing copy or UX copy, your goal is to get the...
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How to meet your employees’ open enrollment needs

Getting feedback from customers and users has quickly become the cornerstone for building and...

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What is product management?

The phrase product management is often met with a wide range of definitions—even from...
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Americans discuss outdoor activities and travel plans coming out of the pandemic

Now, with summer in full swing, we conducted a study to examine what outdoor...

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4 tips for healthcare product managers to turn feedback into action

When it comes to building healthcare products and experiences, it’s complicated. Not only do...

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DIY research: how to collect UX feedback on your own

Thanks to DIY research, connecting with customers and your target audience is now within...