UserTesting Blog

Featured articles

  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

    Blog

    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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Information architecture: a comprehensive UX guide for beginners

Information architecture is a relatively new name for a very old concept. For hundreds...

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Interview with Maximilian Speicher, Ecommerce UX Manager at C&A

No internal design or development team? No problem! The user experience can still be...
Illustration of a page of a report against a blue background

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Forrester report: Digital CX more about understanding humans than technology

Analyst firm Forrester recently published a powerful report on Digital CX Trends, 2018 by...
Person waving hello to someone on a zoom call

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4 methods for designing truly engaging customer surveys

You might have recently implemented a new product feature for your business, or maybe...

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4 methods for getting actionable feedback on non-functional prototypes

Imagine that you have a non-functional prototype, and you’re trying to decide your next...

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What is the experience gap?

When it comes to creating a world-class customer experience, you need to mind the...

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How 3 enterprise companies leveraged UserTesting to achieve success

I've always been fascinated at how effectively stories can influence how we understand and...

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Remote research, faster: 10 strategies to make unmoderated testing even more efficient

In order to keep pace with the changing attitudes, needs, and behaviors of people...
Photo of two people sitting near a laptop. One person is gesturing with their hands.

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How Energage uses human insight to make customer-centric product enhancements

A product manager’s primary role is to, well, develop products of course. And in...