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A hero image for Awareness blog post #4 (2X: Increase Design Efficiency)

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The product triad reimagined: how designers lead across product, engineering, and business

Consisting of the product manager, designer, and the engineer, the product triad represents the...
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Your AI knows what customers do—but only human insight explains why

“For the last ten years, Gong has been doing AI way before it was...
Customer loyalty decoded: Ten experts reveal how emotion, trust, and seamless experiences build lasting relationships. Insights Unlocked recap.

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The new shape of customer loyalty: 10 leaders on emotion, trust, and what keeps people coming back

The hard truth about customer loyalty is that it can no longer be taken...
A hero image for Awareness blog post #2 (2X: Banking).

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The Trust Gap: Why the Customer Journey in Banking Demands Better UX

The trust gap: Why the customer journey in banking demands better UX The banking...
Learn how AI shopping is reshaping holiday behavior in Germany, from gift discovery to deal hunting, and what builds trust with today’s AI-enabled consumers.

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How AI is shaping holiday shopping in Germany

Holiday shopping in Germany is getting a digital upgrade, and the change is happening...
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The RITE way to better UX: Rapid Iterative Testing and Evaluation

“We need to stop talking about efficiency. We need to talk about being effective.”...
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Beyond the pixel: how design metrics drive better decisions

UX design used to live in the realm of the subjective. Now, it’s a...
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The customer success evolution: From churn prevention to value creation

For years, customer success was defined by one primary goal: prevent customers from leaving...
Discover how shoppers use AI during Black Friday 2025 and why retailers must bridge efficiency and trust to meet rising consumer expectations.

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Black Friday 2025: the first AI-native shopping season

New research from UserTesting reveals how shoppers use AI during Black Friday, and why...