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A diverse group of colleagues standing in a modern office, attentively listening to a presentation given by a man in a suit at a whiteboard

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Employee-centric programs: 3 blockers and how to address them

More and more companies are starting to lean into employee-centric programs—the notion of inviting...

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5 questions to ask when assessing research priority, according to a Customer Experience Consultant

Whether your organization is large or small, one question we’ve heard again and again...

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What is the purpose of user testing?

Note: In this resource, “user testing” refers to the general process, while UserTesting signifies...

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User testing guidelines: A step-by-step guide to optimizing your testing process

​Note: In this resource, “user testing” refers to the general process while UserTesting signifies...
Team of 3 people pointing to charts and graphs on sheets of paper on a conference table

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Longitudinal studies

Longitudinal studies are tests that collect data on multiple occasions from the same participants...
Group of colleagues in a meeting room, with one woman standing and pointing at a laptop screen while the others listen attentively

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Employee-centric programs: what they are and how they benefit your organization

Being an HR professional right now isn’t easy. With the transition into hybrid or...

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How to write plain language for a better user experience

Good writing goes unnoticed. At least, that’s what we UX writers say to ourselves...

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Find and share video insights faster

One of the most exciting parts of UX research is diving into study results...

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27 questions every retailer should ask their customers

It wouldn’t be a stretch to assume nearly every retailer would like to get...