UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Person on a phone call looking at his laptop

Blog

What is an affinity diagram and how do you use it?

When it comes to categorizing information, nothing is obvious. How you perceive one bit...

Blog

5 rules for creating a good research hypothesis

A hypothesis is a proposed explanation made on the basis of limited evidence. It...

Blog

UX best practices for GDPR compliance

When the European Union’s General Data Protection Regulation, or GDPR, went into effect on...

Blog

Stay connected to your customers with templates for IoT

Years ago, connected devices were more of a novelty than a necessity. Today, it’s...

Blog

IDEO's human centered design process

​IDEO is one of the most innovative and award-winning design firms in the world...

Blog

Is usability testing functional or non-functional?

Usability testing is a method of non-functional testing that examines how well the product...
Photo of a large group of diverse professional people

Blog

How to choose the right participants for your UX research

One of the most important factors that contribute to a successful user research study...

Blog

How to design with privacy in mind

While privacy UX ensures your consent permission experience is positive for your user, there...
Image of people looking at metrics

Blog

Understanding user testing metrics

When designing an application, users should find it meaningful and usable. It's imperative to...