UserTesting Blog

Featured articles

  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
  • Photo showing A/B test on mobile phone

    Blog

    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
  • Image of customer giving a company an NPS rating

    Blog

    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...

All articles

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UserTesting gives back: bringing connectivity to seniors through Zoom

All over the world, people are feeling the effects of the pandemic, but one...

Blog

3 tips for starting a UX division from scratch

We interviewed some of Europe’s leading UX practitioners from brands like Skyscanner, TalkTalk, Culture...

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Simplifying camera tasks for mobile tests and ethnographic research

Ethnographic research is a qualitative research method where a participant is observed in their...

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How remote user testing helped Every.org improve the charitable giving experience

At Every.org, we’re building a simple and social giving experience. And since giving is...

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COVID-19 study series: B2B buyer behaviors

Welcome to UserTesting HITs, an ongoing series in which we share human insight trends...
Smiling man sitting in front of a camera on a tripod

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4 ways video improves the customer experience

Over the last few years, video has proven to be a successful tool to...

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Connect with your own audiences through UserTesting’s Custom Network

Custom Network enables companies to onboard and connect with panels of their own users...

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Suggested Sentiment: increasing speed to insight with the power of machine learning

At UserTesting, increasing speed to insight is a priority. Most tests (upwards of 80%)...

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Jira integration: on-demand human insights where product decisions are made

Customer feedback is often the cornerstone of building great products and experiences. After all...