UserTesting Blog

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  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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UserTesting success story: B2B software reviews company relies on human insights to power innovation

A leading B2B software reviews company empowers businesses by highlighting the Voice of the...

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UserTesting Community: how we give back to our communities throughout the year

It’s Giving Tuesday, and as we head into the holiday season, it’s a good...
two men pointing at a laptop

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Great UX leaders know their own UX data using scorecards

Over the years, I’ve worked in a lot of UX research settings, observing a...

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How to overcome 3 common objections to conducting remote customer research

Recently, Stephanie Fishel-Brown, a Principal UX Researcher for UserTesting, delivered a talk to students...

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Customer experience metrics: a brief guide on how to measure CX

Forrester’s CX Index found that 72% of companies say improving customer experience is a...

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What UserZoom’s product journey means for modern UX research

UserZoom’s focus is to become a truly modern UX research platform for organizations, where...

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UI vs. UX: What’s the difference between user interface and user experience?

At the most basic level, the user interface (UI) is the series of screens...

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UserTesting life: Join the club!

We're thrilled to announce that we're officially certified as a Great Place to Work...

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Biometrics and customer experience (CX)

Creating great customer experiences in today’s world of multiple touchpoints and heightened customer expectations...