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  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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All articles

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How to implement the lean startup method at large organizations

When you hear the word, ‘startup’ what do you think of? Is it a...
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Photo of a laptop on a desk with a cup of hot coffee

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Cognitive Psychology for UX: The Principle of Least Effort

Our brains are sophisticated machines. They’re capable of processing complex patterns, and they regulate...
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Win More A/B Tests by Answering These 3 Questions

When it comes to gauging the effectiveness of your A/B testing efforts, there’s one...
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5 Digital Experiences That Drive Users Crazy

Many of us spend a good portion of our day on the web. And...
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iOS App Testing is Easier Than Ever: No SDK Integration, Updated Interface

New updates to UserTesting’s mobile app recorder just made it easier for anyone to...
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Making good on your UX debt

Have you ever loaned a friend something, with only their word they’d pay you...
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Adobe Engages UserTesting to Help Transform Photoshop Feature

The challenge Last October, Adobe set out to deliver on a frequently-requested image extraction...
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Good UX is Good Marketing: Brand Affinity Through Delightful Interactions

It’s one of my favorite feelings, and I’m sure you can empathize: the mix...
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illustration of a cloud with a lock hanging from it

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How Apple designed a privacy policy people will actually read

When I was growing up I kept a diary. All my deepest, darkest secrets...
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