HelloFresh + UserTesting

HelloFresh became a UserTesting customer based on the organization’s ability to recruit worldwide, support all platforms (including live video and app testing), and a sales pitch that showed unboxings from real HelloFresh customers.

With the team able to quickly recruit participants for unmoderated testing, HelloFresh began to test more - and use advanced techniques, including semi-automated evaluative studies to review the effectiveness of their programs. And the human insight from the UX Research Team’s studies is not just helpful in shaping the company’s projects, it draws the interest and awe of HelloFresh employees.

Alice Wang, Senior UX Researcher, explains: “HelloFresh holds awesome insight parties. They're these fun and interactive presentations where we, as a team, go over the most important findings. It's an amazing way to start your week off with a dose of empathy and learning. And we frequently have over 100 people in attendance.”

With requests for testing coming to the UX Research Team more frequently than ever, HelloFresh now tests 90% of all app and research initiatives through UserTesting. They’re aided in this effort by a 400% increase in the speed of receiving insights and the speed of completing research projects. 

HelloFresh is extremely satisfied with the growth of the UX function and a 10x increase in productivity. Much of that is due to the power of UserTesting. According to James Villacci, Head of Global Research, “It's not just a solution for researchers, it's a critical solution for the business.”

More importantly, HelloFresh enjoys an incredible reputation in the marketplace. The Employees on the UX Research Team (always looking to hire new talent) and beyond hear stories about how they impact people’s lives with access to fresh and healthy meals. People simply love the product experience.