Technology

HP + UserTesting

See how customer feedback helped HP close the empathy gap and increase revenue

Nikhil Kalanjee, Global Digital Customer Experience Innovation, HP Inc.

UserTesting builds consensus almost immediately. When my stakeholders watch and listen to real customers experience our site, it's like an 'ah-ha!' moment that settles debates.

Nikhil Kalanjee

Global Digital Customer Experience Innovation, HP Inc. , Nikhil Kalanjee

  • 3%
    Increase in website conversions
  • 61%
    Improvement in customer satisfaction
  • 7%
    Increase in revenue per visit
It's critical that our digital experimentation team has the best tools and systems to design and test the experiences that we're developing, because it increases our likelihood to deliver winning experiences that turn customers into fans. That's why we relied heavily on UserTesting.
Anmeen Leong, Product Manager, Digital Experimentation
Anmeen Leong Product Manager, Digital Experimentation, Anmeen Leong 
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