Guides

Expert resources for UX, product, design, marketing, and CX teams to craft better experiences

Discover how leading banks are improving CSAT by moving beyond dashboards to customer-led insights. Learn why satisfaction drops, how to diagnose friction, and the proven steps top banks use to boost clarity, trust, and loyalty.

Guide

The CSAT playbook for modern banks

Why leading banks are shifting from dashboards to deeper insight, and how you can...
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Guide

The better way to drive software renewals

Executive summary Renewals are the profit engine of subscription software. Because customer acquisition costs...
The ultimate guide to user centric product design cover

Guide

The ultimate guide to user-centric product design

Product design is a process that must be built on a foundation of human...
Adding user tests to your agile process cover

Guide

Adding user tests to your agile process

In today’s competitive product landscape, we all want to get our products to market...
Buyer's guide: get the right customer insight platform | Cover Image

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Guide to buying the right customer insight platform

In today’s competitive marketplace, providing an incredible customer experience isn’t optional; it’s expected. However...
Which qualitative method is right for you cover

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Which qualitative method is right for you?

Have you ever felt that none of the options are right when you answer...
How To Get Competitive Insights With UserTesting | Cover

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Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze their competition’s strengths and weaknesses...
Remote testing and feedback: the key to customer empathy

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Remote testing and feedback: the key to customer empathy

There's no debate about the impact of a customer-centric organization. Companies that succeed all...
The executive's guide to empathy-driven ROI

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The executive's guide to empathy-driven ROI

As an executive—the person behind the desk (or kitchen table or makeshift desk in...