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Learn more Learn more Learn more Announcing our October release: efficient ways to capture and interpret customer feedback   Learn more    Announcing our October release: efficient ways to capture and interpret customer feedback Learn more Learn more Learn more


Godiva, AdoreMe, and Thousands of Other Retailers Rely on UserTesting to Capture Customer Empathy and Sentiment to Continuously Deliver Digital Experiences that Delight

SAN FRANCISCO, Calif – October 18, 2018 – Sweetest Day is a holiday celebrated on the third Saturday in October and is a day to celebrate love and romance. To help its most passionate customers spread the love, UserTesting, the leading on-demand human insight platform, delivers fast customer feedback for deeper customer understanding and learnings.

“UserTesting helps us connect with and understand the needs and expectations of our target audience—chocolate lovers—so that we can give them a great online shopping experience,” said Patty Gormley, Interim Head of eCommerce at Godiva. “So whether they are treating themselves or gifting chocolates for special occasions like anniversaries or holidays like Sweetest Day, we want to make it easy to share the love and be sure our customers can find exactly what they are looking for. UserTesting quickly and easily gives us insights into what frustrates and delights customers in their shopping journey and is a key ingredient in developing our customer experience roadmap.”

“Understanding our customer, the lingerie shopper—from our VIP subscription members to our one-time purchasers—and personalizing their customer journey is a main focus for us right now,” said Alexandra Diaz, User Experience Design Lead at AdoreMe. “UserTesting moves at the speed our business demands, delivering the human insights we need to understand the diversity of our customers’ journeys across web and mobile app experiences. This deep customer empathy ensures we deliver the right items to the right shoppers at the right time—whether it’s for holidays like Sweetest Day or simply to celebrate one’s unique self.”

For Godiva and AdoreMe customers, their Sweetest Day just got sweeter with seamless digital experiences across email, web and mobile. With UserTesting, Godiva, AdoreMe and thousands of other retailers can rest assured knowing that their designs, ideas, and offers have been customer-vetted and approved – resulting in increased conversion rates, lower shopping cart abandonment, and overall more delighted customers.

UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand human insight platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. With UserTesting, product teams, marketers, digital and customer experience executives confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue. UserTesting delivers human insights to over 35,000 customers, including 37 of the top 100 brands in the world, and is backed by Accel and OpenView. UserTesting is headquartered in San Francisco, CA. To learn more, visit

Jennifer Moebius