USERTESTING HELPS ITS CUSTOMERS SPREAD THE LOVE ON SWEETEST DAY, AND EVERY DAY
Godiva, AdoreMe, and Thousands of Other Retailers Rely on UserTesting to Capture Customer Empathy and Sentiment to Continuously Deliver Digital Experiences that Delight
SAN FRANCISCO, Calif – October 18, 2018 – Sweetest Day is a holiday celebrated on the third Saturday in October and is a day to celebrate love and romance. To help its most passionate customers spread the love, UserTesting, the leading on-demand human insight platform, delivers fast customer feedback for deeper customer understanding and learnings.
“UserTesting helps us connect with and understand the needs and expectations of our target audience—chocolate lovers—so that we can give them a great online shopping experience,” said Patty Gormley, Interim Head of eCommerce at Godiva. “So whether they are treating themselves or gifting chocolates for special occasions like anniversaries or holidays like Sweetest Day, we want to make it easy to share the love and be sure our customers can find exactly what they are looking for. UserTesting quickly and easily gives us insights into what frustrates and delights customers in their shopping journey and is a key ingredient in developing our customer experience roadmap.”
“Understanding our customer, the lingerie shopper—from our VIP subscription members to our one-time purchasers—and personalizing their customer journey is a main focus for us right now,” said Alexandra Diaz, User Experience Design Lead at AdoreMe. “UserTesting moves at the speed our business demands, delivering the human insights we need to understand the diversity of our customers’ journeys across web and mobile app experiences. This deep customer empathy ensures we deliver the right items to the right shoppers at the right time—whether it’s for holidays like Sweetest Day or simply to celebrate one’s unique self.”
For Godiva and AdoreMe customers, their Sweetest Day just got sweeter with seamless digital experiences across email, web and mobile. With UserTesting, Godiva, AdoreMe and thousands of other retailers can rest assured knowing that their designs, ideas, and offers have been customer-vetted and approved – resulting in increased conversion rates, lower shopping cart abandonment, and overall more delighted customers.
UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting eliminates the guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,100 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, Calif. To learn more, visit www.usertesting.com.
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Erica Mannion and Michael Funari