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Former VP of Engineering at & CTO of Flywheel Mark Towfiq Joins UserTesting Executive Team

MOUNTAIN VIEW, Calif., March 18, 2015 – On the heels of securing a $45.5 Million funding round, UserTesting, the world’s largest user experience platform, today announced the addition of Mark Towfiq as Senior Vice President of Product and Engineering. A proven product development leader for e-commerce giants, such as, and leading mobile startups, such as Flywheel, Mark’s expertise well positions UserTesting to continue to revolutionize user experience testing.

As SVP of Product and Engineering at UserTesting, Mark will lead a team of more than 20 members and nearly double this team in 2015. Given the great demand for in-the-wild testing, Mark will pioneer new services at UserTesting that enable and support user experience testing anytime, anywhere. Most recently, Mark was the Chief Technology Officer (CTO) at Flywheel and prior to that CTO at FanSnap, where his teams created mobile and web products with integrated payment and location-based services. Prior to these startups, Mark held positions as Vice President of Engineering at both and Nextag (Wize Commerce), where he built teams of up to 100 people and managed e-commerce platforms that scale to handle millions of visitors and transactions.

“Mark has built and managed very large teams effectively and is passionate about fostering a collaborative work environment,” said Darrell Benatar, CEO of UserTesting. “With his impressive background in leading e-commerce and mobile companies to great success, Mark is the right person to scale and inspire our product offering and ultimately help UserTesting change the world.”

“With UserTesting’s remarkable growth comes the challenge of maintaining the stability and robustness of our services,” said Mark Towfiq, SVP of Product & Engineering at UserTesting. “I look forward to meeting these demands head-on by scaling an already extraordinary team that mines data to drive decisions, and continuing to innovate by building new capabilities that help companies create great experiences.”

UserTesting is the fastest and most advanced user experience testing platform on the market. The company gives marketers, product managers, and UX designers on-demand access to people in their target audience who deliver audio, video, and written feedback on websites, mobile apps, prototypes, and even physical products and locations. headquartered in San Francisco, CA, UserTesting helps over 30,000 clients (including the top 10 web properties in the U.S.) get the user feedback they need to create an excellent customer experience. User panels are currently available in the U.S., Canada, and the UK. For more information, visit

Jennifer Moebius