MOUNTAIN VIEW, Calif., June 18, 2013 – The transition to mobile is a bigger challenge than most companies realize. Many mistakenly apply the same design and business practices they learned in the desktop computing world to their mobile apps and sites. As a result, they frequently waste large amounts of time and money as they struggle to succeed in mobile. After reviewing thousands of real-world mobile user tests, today UserTesting.com released a new report – The Four Mobile Traps – which identifies the four most common mistakes companies make when developing mobile websites and apps, and the critical steps they can take to avoid them. Download a copy of the full report for an in-depth analysis of each of the following mobile traps:
- Trap #1 – Clinging to Legacy: ‘Porting’ a Computer App or Website to Mobile
- Trap #2 – Creating Fear: Feeding Mobile Anxiety
- Trap #3 – Creating Confusion: Cryptic Interfaces and Crooked Success Paths
- Trap #4 – Creating Boredom: Failure to Quickly Engage the User
“From giants like Facebook to the smallest web startup, companies are learning that the transition to mobile isn’t just difficult, it’s also risky,” said UserTesting.com CEO, Darrell Benatar. “It changes the rules of good development, makes users reconsider their default choices in apps and websites, and increases the importance of user engagement. By learning to identify and avoid these four mobile traps, companies will maximize their chances of success in mobile and gain a competitive edge.”
Download a free copy of The Four Mobile Traps here: https://info.usertesting.com/TheFourMobileTraps.html.
The information in this report was drawn from thousands of real-world tests of mobile applications and websites conducted by UserTesting.com. In the tests, users performed tasks with mobile applications and websites while being recorded on video. Those tests were broken into individual steps, and each step was categorized to identify issues including task success rate, causes of any problem encountered, and effect on user’s emotional affinity toward the app or site. This report presents the recurring problems that were identified most often across many mobile tests.
UserTesting.com provides the fastest and most affordable web, desktop and mobile app testing in the market. The company gives marketers, product managers and UX designers, on-demand access to users in their target audience, who deliver audio, video and written feedback on websites or apps in less than one hour.
Used by the top 10 web properties in the U.S., UserTesting.com has run hundreds of thousands of usability tests. UserTesting.com is headquartered in San Francisco, CA. User panels are currently available in the U.S., Canada, and the UK. For more information, visit www.usertesting.com.