All works by Jennifer DeRome

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How Apple designed a privacy policy people will actually read

When I was growing up I kept a diary. All my deepest, darkest secrets...

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4 tips to improve your credit card form UX

I have a confession to make. I use Amazon to buy just about everything...

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Empathy—the UX pro's secret weapon

I’ll never forget the first time I heard about empathy. It was my first...

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Designing UX for Natural User Interfaces

Before smartphones, tablets, and trackpads we had keyboards and mice. Our devices were connected...
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4 steps to build an awesome UX team

As organizations begin to appreciate the value of user experience research, the need for...

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Vistaprint Turns to UserTesting to Understand Vexing Usability Issue [Case Study]

The challenge Design and printing company Vistaprint thought they had done everything right in...

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How good UX leads to conversions

Whenever I hear someone ask why the user experience is so important, I think...

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Why first impressions matter

It’s no secret: first impressions are a big deal. The first few moments of...