About the author

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Jennifer DeRome

Jennifer is a Senior Content Strategist for UserTesting. When she's not dreaming up new ways to connect with audiences, you can find her traveling around the world or enjoying a glass of wine with friends.

All works by Jennifer DeRome

3 designers working on a prototype at a conference table

Blog

How to align product vision with user feedback

One of the major challenges some digital product teams find themselves struggling with, is...
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Blog

UX strategy: the foundation of a successful product

It's no secret that a comprehensive business strategy is vital to an organization's success...
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Top down view of 4 colleagues at a round desk in a meeting

Blog

How to build a customer experience strategy framework

In today’s competitive market, great customer experience is a key driver of success. As...
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Blog

How to build a business case for user feedback

Customer experience is a top organizational priority. 76% of executive leaders see customer experience...
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Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

Blog

5 tips for retailers preparing for the 2024 holiday shopping season

As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional...
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Photo of a large group of diverse professional people

Blog

How to choose the right participants for your UX research

One of the most important factors that contribute to a successful user research study...
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Blog

27 questions every retailer should ask their customers

It wouldn’t be a stretch to assume nearly every retailer would like to get...
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Blog

What is user experience?

More and more companies are learning that to stay competitive, they need to invest...
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Blog

How University of Washington Master’s students used human insight to improve the customer support experience

A capstone project is an important project that represents the culmination of years of...
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