About the author

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Jennifer DeRome

Jennifer is a Senior Content Strategist for UserTesting. When she's not dreaming up new ways to connect with audiences, you can find her traveling around the world or enjoying a glass of wine with friends.

All works by Jennifer DeRome

Blog

How to build a business case for user feedback

Customer experience is a top organizational priority. 76% of executive leaders see customer experience...
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Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

Blog

5 tips for retailers preparing for the 2024 holiday shopping season

As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional...
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Blog

27 questions every retailer should ask their customers

It wouldn’t be a stretch to assume nearly every retailer would like to get...
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Blog

What is user experience?

More and more companies are learning that to stay competitive, they need to invest...
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Blog

How University of Washington Master’s students used human insight to improve the customer support experience

A capstone project is an important project that represents the culmination of years of...
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Blog

Deceptive patterns: the sinister side of UX

Several months ago I signed up for a free trial account with a popular...
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Man looking at his laptop frustrated

Blog

What happened? How to write a better error message

It was on my commute home from work when I was deep in the...
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Business startup people

Blog

Effective communication for design teams

A few days ago someone asked me to reach out to our visual designer...
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Photo of 3 people huddled around a desk looking at a notebook with open laptop in foreground

Blog

Don’t let good CX get lost in translation: 3 tips on localization

Localization is the process of taking the context of an original message and transforming...
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