Blog
The most dangerous AI feature is the one you launched blind
The AI customer journey is here to stay, becoming a key element of the...
Blog
Pre-launch vs A/B testing: why waiting wastes time
What if your team could identify and dismantle the unseen barriers to audience engagement...
Blog
Stop wasting ad spend: how to catch underperforming creative before it’s live
Creative remains king. Among the many variables that make up a successful advertising campaign—including...
Blog
Performance metrics don’t tell the whole story—but your audience can
Performance metrics have always been revered as the North Star of a campaign’s effectiveness...
Blog
How AI user research fuels purpose-built products
According to a recent UserTesting study , more than 75% of AI chatbot users...
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4 questions to ask when your drop-off rates get worrying
So, you’ve done the A/B testing. You’ve adjusted button colors, tweaked page layouts, and...
Blog
4 myths about product velocity that are costing you time and money
In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
Blog
Why human-centered design is your core product strategy
Design is no longer just about aesthetics, it’s a strategic differentiator. User experience (UX)...
Blog
How to build ROI in before you launch your next campaign
“If you want extraordinary results, you need to do something different,” says Udi Ledergor...
