Connect with your exact customers
See, hear, and talk to your customers
Uncover insights about any experience
Share key insights across your organization
People who focus on goals get excited about exploratory research and measurable outcomes.Their eagerness doesn't mean they skip over research; in fact, they can get very absorbed in generative research. They like to discover what users currently do, think, and feel so they develop a clear vision of what needs to be built. Having an accurate understanding of the users’ current situation and the desired outcome helps them set goals that are both challenging and realistic. They may be most interested in 1:1 user interviews, contextual inquiry, and other early-stage research methodologies.The downside is they can tend to write off the things that may go wrong, and they’re tempted to skip over making tedious (but needed) improvements. This can result in occasionally setting unrealistic deadlines because they don’t allow enough time for troubleshooting.
Problem solvers are excellent at finding and fixing issues that could hurt the user experience.They’re more willing than goal achievers to work on solutions that aren’t as easily tracked to ROI. They’re often the ones who will fight for small improvements that have very little chance of increasing revenue, such as standardizing the tone of the copy or the color usage in a product. To them, anything that’s wrong is worth fixing—especially if it could irritate users.The challenge for problem solvers is their occasional tendency to fixate on small problems rather than focusing on the big picture. Their affinity for discovering issues can make them come across as pessimistic or overly critical to their goal-achieving colleagues.
Goal achievers and problem solvers can both benefit from user empathy.Both types of team members require a healthy dose of user empathy. Give the team time to sit down together and review video clips and quotes from your research. Watching users interact with a product—and then discussing their journey—will help your team members appreciate each other’s perspective.To learn more about assembling a well-rounded UX team, be sure to check out our eBook, 4 Stages of Building and Scaling a UX Team.
Get our best human insight resources delivered to your inbox every month. As a bonus, we'll send you our latest industry report, The rise of the Experience Economy!