All works by Hannah Alvarez

Blog

How to win friends and influence people with user-centered copywriting

Whether you’re writing marketing copy or UX copy, your goal is to get the...

Blog

Introducing Live Conversation: real-time human insight for better business decisions

From product managers and marketers to UX designers and researchers, everyone loves the insights...

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The 2017 UX and User Research Industry Survey results are in!

Thousands of professionals shared their insights on UX and user research in this year's...

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5 UX issues retailers still struggle with

As companies invest more resources in creating better experiences, customers have grown to expect...

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How user testing fits into agile development

Agile has become the go-to development methodology for organizations that want to reduce the...

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If you’re only testing for usability, you’re missing the biggest pieces of the puzzle

When most people think of user testing, they think of testing a live product...

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Why (and how) marketers should build empathy for their customers

Let’s be honest: empathy isn’t something most marketers spend a lot of time on...

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Defining UX research objectives

Today’s post on UX research objectives is an excerpt from our eBook, The complete...

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Consider these variables before you choose a UX research method

Do any of these statements sound familiar? “We have a new product idea; let’s...