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Michael Mace

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About the author: Michael Mace is mobile strategist at A longtime veteran of Silicon Valley, he co-founded two software startups, worked as an executive at Apple and Palm, and consulted on strategy and product planning to many of the tech industry’s leading firms.

Michael's articles


5 top tips for marketers conducting customer experience research


IRCE 2018: How Harry’s takes on the shaving industry by putting the customer first


[Live webinar] Three ways fast human insight is revolutionizing marketing

Why Doesn’t Mobile Convert?


UserTesting Now Lets You Test Almost Any Experience, Anywhere


Don’t Make These Four Common Mistakes on Mobile


Developing an App? Test for These Two Things Before You Ship

How to Make Mobile Convert [Webinar, eBook, and Slides]


A Faster Way to Test Unreleased iOS Apps