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Michael Mace

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About the author: Michael Mace is the VP of Market Strategy at UserTesting and a veteran of over 25 years in the tech industry. He's held marketing and strategy roles at Apple and Palm, co-founded two startups, and has consulted for many tech industry companies.

Michael's articles

research

How not to terrify an entire state: lessons from the California fire safety power cuts

cx

The rise of the Experience Economy: the 2019 CX Industry Report

cx

Introducing Product Insight: fast feedback that drives confident product decisions

product

3 things we learned about product management from INDUSTRY: The Product Conference

marketing

5 top tips for marketers conducting customer experience research

marketing

IRCE 2018: How Harry’s takes on the shaving industry by putting the customer first

marketing

[Live webinar] Three ways fast human insight is revolutionizing marketing

Why Doesn’t Mobile Convert?

research

UserTesting Now Lets You Test Almost Any Experience, Anywhere