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Task: Use Hipmunk.com to find the best round trip flight for you to New York City at some point in July of 2013. Talk through your thought process and stop when you've found the flight you like.
A/B test your forms – Forms are important. They’re a way for us to find out more about our visitors, build relationships, and take orders. A better form in a shopping cart, whitepaper download, or date selection can have a HUGE impact on your business. Test it!
One calendar per input field –If you’re like Hipmunk.com and have a date input field, then test giving each field its own calendar. In our user testing video clip, our tester seems to be confused by the fact the “depart” field and the “return” field share the same calendar:
On Hipmunk.com the “depart” and “return” fields share the same calendar
Perhaps this tester would find a site with one calendar per input field to be easier to use. This is what Google and Kayak both do for flight searches -- when you click inside the input field, a calendar appears.
Google shows one calendar per input field
Kayak also shows one calendar per input field
Proximity matters – One way to show our web visitors that things are related is to keep them close to each other on the screen. Maybe our tester was confused by the form because the calendar isn’t next to the “depart” input field. The folks at Webdesigner Depot have written a great post about the principle of proximity in web design. If you’re interested in learning more, then you can read the post here.
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