Whoever said, “A picture is worth a thousand words” was an idiot.
A picture is worth MUCH MORE than a thousand words.
“Would you rather look at me, or read an instruction manual? Case closed."
– Snuggles, the adorable kitten
To show us an example of the power of images, we used this week’s UserTesting Tuesday to see what we could learn from Amazon.com.
Here’s a 24 second clip from the UserTesting.com test that we ran --
Task: Go to Amazon.com. Find the right e-reader for you. Go through the buying process, but don’t click the final "submit order" button.
Do more with your images – Instead of just showing a straightforward image of what you’re trying to sell, consider being more creative. Amazon added words to one of their images that immediately caught our participant’s eye. Then, they used another image to compare the Kindle to the size of a pencil. That particular image got our participant to stop in her tracks and say “Ohhh, that’s cool.” As you can see, these ideas aren’t revolutionary, but they’re different enough to help the product stand out.
For another example, Apple does a great job of this by often showing a hand in their product images. This helps to bring their products to life and show off their small size.
Apple also does a great job of making their images pop
Enough from me…what did you take away from the video? How do you make the most of your images? Leave your thoughts in the comments below.
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