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Continuously optimizing your site to create a better user experience is a no-brainer, but finding the right tools to get started can be a challenge. In our most recent webinar, Dr. Karl Blanks, a real life rocket scientist turned optimization expert, gave us the lowdown on how you can improve your site's usability and turn more visitors into customers. Here are the slides:
Here's the video:
Curious to find out how Dr. Blanks applies engineering concepts to conversion rate optimization? You can find the answer to this question,
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