UserTesting Blog

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  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
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    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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How video evokes empathy: insights from a former design lead at Hulu

When John S. Couch started at Hulu as Vice President of UX and Design...

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Accelerating edtech: supporting learners in a remote world

Edtech is booming by all accounts, whether it's measured by the more than $10...

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Empathy map: a guide for better digital experiences

Digital experiences are increasingly becoming the norm—especially now, in the midst of a global...

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How the UserTesting Contributor Network ensures high-quality feedback

Delivering world-class customer experiences requires you to know your customers and their needs so...

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Celebrating International Women’s Day with UserTesting’s female board members

It’s hardly a matter of surprise that women—especially women of color—are underrepresented in tech...
Person using a remote control to navigate video-on-demand (VOD) services on a large television screen displaying various streaming options.

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Why OTT platform testing matters and how you can do it

People love content. Especially video content. From sports to news, original series to animated...

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3 ways startups can improve speed to market

Whether you’re an emerging startup, or an established business developing a new product, speed...

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8 questions answered about the revamped UserTesting University

It’s abundantly clear that customer experience is the new, defining metric for businesses that...

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The importance of Black History Month in corporate culture

Every year on February 1st, corporations, classrooms, sports organizations, libraries, and other facets of...