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Millennial woman resting head on suitcase while looking at mobile phone

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The Millennial marketing myth

It’s hard to go a day without hearing the term ‘Millennial.’ By now, it...

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Laying the foundation for a great UX team

Today's post is an excerpt from our eBook, 4 Stages of building and scaling...

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How to set OKRs for your growth team: a brief introduction

“Growth is a system, not a bag of tricks” —Andrew Chen , Head of...
Illustration of a laptop, pencil, headphones, and a lightbulb illustrating ux design

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User-centered design thinking and the product lifecycle

Great experiences may feel magical, but they’re not magic. For every memorable and delightful...

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11 ways to generate data-driven growth experiments

This post is an excerpt from The Product Manager’s Guide to Customer-Centered Growth. It’s...

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Drones and their apps: studying the in-flight user experience

Today, anyone with a bit of money and practice can take to the skies...
Illustration of a rocketship and a desk

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7 catastrophic product launch mistakes to avoid

While successfully releasing a new product, feature, or UI is certainly not rocket science...

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The case for direct questions in your UX research

When people find out I used to be a lawyer, the inevitable question follows...

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7 customer experience tips for differentiating your company

What makes your company different from the competition? Most people tend to think of...