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  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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Canva uses UserTesting to optimize onboarding experience

The challenge The idea for Canva came from watching non-designers trying to use traditional...
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Illustration of an illuminated light bulb, wrench, and graphs

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3 Reasons Why You Should Conduct Continuous User Research

By now the importance of conducting user research is well established. Yet, according to...
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11 ways to generate evidence-based growth experiment ideas

Today’s post is an excerpt from our eBook, the product manager’s guide to customer-centered...
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Illustration of a person holding a large key

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Why (and how) marketers should build empathy for their customers

Let’s be honest: empathy isn’t something most marketers spend a lot of time on...
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Photo of the book "mobilized: an insider's guide to the business and future of connected technology"

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Mastering mobile design: focus vs. expand

Today’s post is an excerpt from SC Moatti’s new book, Mobilized: An Insider's Guide...
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Defining UX research objectives

Today’s post on UX research objectives is an excerpt from our eBook, The complete...
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Consider these variables before you choose a UX research method

Do any of these statements sound familiar? “We have a new product idea; let’s...
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Scaling your UX team

Once you’ve established your core team and you’ve had some time to get into...
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Invisible UI: a hidden opportunity for great UX

Several years ago I treated myself to dinner at a fancy restaurant in Paris...
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