UserTesting Blog

Featured articles

  • Group of people shopping for holiday shopping article

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    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • friends-watching-tv-at-night

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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The ROI of consumer insights when building digital finance products

Laura Rae is the founder of OpenBox, a digital transformation consultancy that specializes in...
Team of UX designers optimizing websites and apps

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Top 10 UX optimization tips

With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...

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Why your organization needs a customer-centric approach

It's a competitive world out there. Markets evolve at lightning speed, and customer preferences...

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A comprehensive overview of customer loyalty programs

Remember the punch cards at the local frozen yogurt stand? Ten visits and ten...

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How to create impactful UX audits with direct customer insights

Robust user experience (UX) is a critical driver of an organization’s success. Studies show...

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What is product discovery and why is it important?

Product discovery marks the beginning of a journey. It’s a team’s first vital step...
Photo of someone checking out at a coffeeshop using a laptop as a barista smiles

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UX surveys: Learn more about this quantitative research method

Surveys help organizations understand users better by getting direct customer feedback. Many UX teams...

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Prioritizing UX testing according to your organization's risk tolerance

Every user-centered organization must understand the value of usability testing . It provides invaluable...

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Creating a product development strategy that drives results

Product development can be a challenge. With tech evolving fast and people's expectations constantly...