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  • woman-presenting-marketing-strategy-to-colleagues

    Blog

    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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  • Hero image for blog and webinar: Advertising about AI: what resonates and why

    Blog

    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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All articles

Photo showing A/B test on mobile phone

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A comprehensive guide to A/B testing for CRO and UX

Here's a familiar scenario: you're at a fork in the road with two different...
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Woman conducting user research remotely with a panel of test participants on video

Blog

What is UX research?

​How we think of and practice UX ( user experience ) research has evolved...
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How to measure UX ROI and impact

UX teams often face the challenge of getting stakeholders excited about their findings and...
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The Human Insight Summit Austin Texas 2024

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Discover the best of Austin during THiS 2024

If you’re attending The Human Insight Summit (THiS) 2024 in Austin this October, you’re...
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How to build a business case for user feedback

Customer experience is a top organizational priority. 76% of executive leaders see customer experience...
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Blog

UX researcher interview questions

UX researchers are the bridge between user needs and product design . Throughout the...
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UX researchers collaborating in a continuous discovery exercise

Blog

Continuous discovery: all your questions answered

This blog post is a follow-up to our webinar, " Continuous Discovery: Transform your...
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Photo of two women sitting at a desk looking at monitor showing a dashboard of ecommerce metrics

Blog

5 tips for retailers preparing for the 2024 holiday shopping season

As the 2024 holiday shopping season approaches, retailers face the challenge of delivering exceptional...
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test product description pages

Blog

How and why you should test your product description pages

For UX design and research teams, the idea of testing an idea with users...
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