UserTesting Blog

Featured articles

  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
  • Blog

    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

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Is your research team surfacing the ROI of customer empathy?

UX researchers often face the challenge of getting stakeholders excited about their findings and...
Group of people sitting in a small circle talking

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Accessible UX design: the one billion user opportunity

Internet adoption in developed nations is at an all time high, hovering around 90%...

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Information architecture: a comprehensive UX guide for beginners

Information architecture is a relatively new name for a very old concept. For hundreds...

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Interview with Maximilian Speicher, Ecommerce UX Manager at C&A

No internal design or development team? No problem! The user experience can still be...
Illustration of a page of a report against a blue background

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Forrester report: Digital CX more about understanding humans than technology

Analyst firm Forrester recently published a powerful report on Digital CX Trends, 2018 by...
Person waving hello to someone on a zoom call

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4 methods for designing truly engaging customer surveys

You might have recently implemented a new product feature for your business, or maybe...

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4 methods for getting actionable feedback on non-functional prototypes

Imagine that you have a non-functional prototype, and you’re trying to decide your next...

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What is the experience gap?

When it comes to creating a world-class customer experience, you need to mind the...

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How 3 enterprise companies leveraged UserTesting to achieve success

I've always been fascinated at how effectively stories can influence how we understand and...