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Discover how shoppers use AI during Black Friday 2025 and why retailers must bridge efficiency and trust to meet rising consumer expectations.

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Black Friday 2025: the first AI-native shopping season

New research from UserTesting reveals how shoppers use AI during Black Friday, and why...
2026 Marketing Priorities Study Hero Image

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The 2026 marketing priorities report: key investments, practices, and concerns from 381 marketing leaders

Marketing is changing faster than most teams can keep up, and 2026 is shaping...
Market research helps businesses understand their customers and competitors to make smarter decisions. Learn what market research is, why it matters, and how to do it effectively.

Blog

What is market research?

Imagine designing a product without ever seeing how people use it. You might get...
Explore how human insight and testing elevate conversational AI quality and customer experience, with insights from UserTesting’s Duncan Shingleton.

Blog

The missing link in AI: Human Insight loops for customer-centric conversations

Most AI teams obsess over scale, speed, and efficiency—yet the biggest breakthroughs often come...
A hero image for Awareness blog post #2 (2X: Increase Design Efficiency) blog.

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Can AI really understand good design—or just imitate it?

AI can generate designs in seconds. Yet speed and volume only matter if the...
A hero image for Awareness blog post #2 (2X: Reduce Churn) blog

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Friction kills retention: how UX design best practices can be the front line against churn

The classic sales and marketing question of “is it more important to acquire a...
A hero image for Awareness blog post #1 (2X: Banking). A picture of a close up screen of a banking app

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From reactive to proactive: The future of personalised banking UX

Your bank knows your balance without understanding your mindset. For years, most banks have...
A hero image for Blog, Beyond Data: Why Churn Happens Between the Metrics

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Beyond data: Why churn happens between the metrics

Your analytics dashboard shows a customer reduced login frequency by 60% over three months...
Hero Image for Awareness blog post #1 (2X: Increase Design Efficiency). An image of femal web designer in the office with notebook.

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Design feedback loops: the secret to faster, smarter, more confident teams

Every designer knows the tension between creativity and certainty. Designers pour hours into crafting...