Blog
Mastering the UX design process
Without a user experience design process, organizations can spend a significant amount of time...
Blog
Why digital experience matters in travel and hospitality
The travel and hospitality industry has undergone a monumental digital transformation over the past...
Blog
Best practices for great mobile app UX
In 2021, Americans spent four hours a day on their phones. Today, it's over...
Blog
UX and UI design for mobile app: Enhancing user experience and user interface
To improve the appearance of your mobile app and align it with what your...
Blog
Why designers should speak the language of business
Do you know how your design contributions and inputs bring money to your company...
Blog
Demystifying Statistics: Why and how we adjust the p-value for number of tests run
In the previous post in the Demystifying Statistics series we discussed what statistical significance...
Blog
Which participant recruitment method should I use for user research?
Selecting the right participants for user research is a critical step in gathering meaningful...
Blog
What is data cleaning and why is it important in user research?
Data cleaning is an integral part of the user research process, regardless of whether...
Blog
What are behavioral analytics, and how can you use them to improve CX?
Things aren’t going well: all metrics indicate your users aren't satisfied with your product...
